Friday, November 04, 2005

Introduction: Description of Kutch & Ajrakh Printing

This is Ismailbhai, on the magazine cover above. He and his family are Sufi Muslims. They are Ajrakh printers near Bhuj, in Kutch, Gujarat.

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Kutch:

A General Description of the Geographic Area:

Geographically speaking, Kutch is an area located in the northwestern corner of the westernmost Indian state of Gujarat. Kutch borders Pakistan to the north, and the Arabian Sea to the west and south. It is essentially a desert area known for being largely destroyed by a terrible earthquake in 2001. The land itself is extremely hot, dry, and barren. For ages, existence there has been incredibly difficult, and the people who live there are very strong. They are also, to my experience, remarkably peaceful, happy, and friendly, in spite of their hardships.

Concerning economics: Since the earthquake, Kutch has received a good deal of government subsidy -- for building homes, road & infrastructure, etc.. Additionally, the magnificent traditional arts of embroidery, done by virtually all of the villages throughout Kutch, used & produced here for ages, are now becoming popular and appreciated worldwide, and the selling of those items to consumers in India & abroad is bringing additional much-needed income to the area. Many villages have been entirely rebuilt since the earthquake.

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My Trip To Kutch & Bhuj

I spent a week in Kutch & Bhuj recently, during late October of 2005. During this time, I was researching various producers & merchants of traditional Kutchi handicrafts & goods, for purposes of exporting the goods to the USA. I visited several different tribal villages, and saw up-close the living styles &/or production methods and work of several various tribes, including Harijan tribe, Rabari tribe, Ayer, and others. Each tribe has its own distinct style. Throughout Kutch, the language of Kutchi is generally spoken, though the educated class speaks Gujarati, or even English.

In this blog, I report on the production of Ajrakh cloth, in Ajrakhpur, Kutch. This
Ajrakh printing, done by Sufi Muslins, is entirely different than the embroidery work done by the Hindi Tribal groups that I write about above and that Kutch is renowned for. However, the process of Ajrakh printing is very interesting and worthwhile. The process is to be respected & appreciated.

It is my hope to be able to export these Ajrakh goods to the USA. However, as these sheets are pricier than those made with less time-consuming & inferior products, and the area is so remote & difficult to get to, I wonder if it is feasible to do so right away, considering the cost. If I am unable to do business with Ajrakhpur in 2005, I intend to do business with them before the end of 2006. My ability to do business with them immediately would depend on a favorable response, by American wholesalers & consumers, to the information contained in this blog.

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Ajrakh Printing of Kutch

Ajrakh printing is a cloth block printing technique that employs beautiful geographic patterns and other designs, a high percentage of which are traditional to India & other areas with Sufi Muslim roots (the Mideast, etc.). Many of the designs go back for nine generations in Ismailbhai's family, and some of the designs are hundreds or even thousands of years old.

These Ajrakh printers also generally use natural (vegetable & mineral) dyes, which is most unusual in the textile industry that is today totally dominated by the use of less expensive, less healthy, and less vibrant chemical dyes.

These are a few pages of a magazine article in which Ismailbhai was featured. I have scanned the entire 20 page article, so, if anyone wants to read it, please let me know.

Click on any photo to expand.




Housecalls Magazine Article: Sample Pages

These are two more pages of a 20-page article in Housecalls magazine. If anyone is interested in reading all of it, please let me know and I will gladly post all of the pages here.

Ismail Receiving Doctorate in U.K.

Upon the recommendations of various designers & textile scholars both here & abroad, Ismail Mohammad Khatri, the head of the Ajrakh organization, received an honorary doctorate degree ("Doctor of Arts") from De Montfort university in the U.K., for his work as an Ajrakh printer.

Ismael's Father & Ismail Business Card


In the photo below is Ismail's father , Khatri Mohammad Siddiquebhai. He was the Ajrakh printer before Ismail. He is said to have revived the art of natural dying here in Kutch. Ajrakh has been in this family for at least nine generations. See the article in Housecalls for more details.

Thursday, November 03, 2005

Directions to Ajrakh Pur


Turn left at the toothpaste factory. If you seriously want directions, let me know.

Portfolio of Products

Below are 15 blog entries that showcase various products.
Please note that any design,
as seen in the photographic examples below,
can be printed on any item,
in any color.

Products #15: Indigo

These are various styles of red & indigo bedsheets.
Queen Size (90" x 108") Price: 835 Rs./ $18.42
See the Price List for more details & additional information.



Products #14: Indigo


Created by Ismail, the design on this bedsheet depicts the destruction brought on by the earthquake of 2001.

Products #13: Indigo




Products #12: Indigo with circles

These indigo bedsheets with big circles are extra expensive, because of the intricacy involved in printing them. A single bedsheet of these styles costs:

540 rs / $11.91,

and a queen sized bedsheet costs:

1100 Rs. / $24.27.


Either way, we have to sell the queen sheets for about $50, retail, which may be too expensive.



I bought one of these for myself!

Products #11: Black with Red Bedsheets

These are three photos of the same bedsheet.
A queen size bedsheet (90"x108") would cost: 460 Rs. / $10.15

See the Price List for more details.

Products #10: Grey & Kabutari

These two photos are of a grey & black bedsheet.

A queen size bedsheet (90"x108"), one side printed on standard 20's cloth, would cost:
460 Rs. / $10.15.

See the price list for more details.


The sheet below is of Kabutari color. The price for this is the same as for the red & black bedsheets below. See the Price List for more details.

Products #9: Black with Red Bedsheets

Here are three photos of a black-with- red color bedsheet. A queen size bedsheet (90"x108"), one side printed on standard 20's cloth, would cost:

460 Rs. / $10.15







Two photos of another style below, the price is the same as above:

Products #8: Green with Red Bedsheets






These are Green bedsheets. The prices will be the same as for the post below, which also has green bedsheets.

Products #7: Green with Red Bedsheets

These are all photos of the same style of bedsheet. These Green & Red bedsheets are the most expensive, from a perspective of dye / color cost. A queen-size (90" x 108", unstiched at the hems) bedsheet, on standard 20's cloth, with one-side printing, costs:
875 Rs. / $19.30
See the price list for details.




Products #6: Pillow Covers


The size of these pillow covers is 20" x 30".


Products #5: Pillow Covers

Indigo: 250 Rs. / $5.52
All of the cushion covers come with these buttons (or small snaps), if they are wanted.




above: 200 Rs / $4.41
above: 200 Rs. / $4.41